Teenage Pregnancy Term Paper Essay Example for Free

Teenage Pregnancy Term Paper Essay Introduction: This Term Paper aims to discuss the effects of rising early pregnancy cases and how it affects our country. Teenage pregnancy refers to pregnancy in a female under the age of 20. It is one of the major factors that affect the population growth in our country, Philippines. It is considered to be the major problems of the government is facing today. According to the government statistics records, teenage pregnancy cases rise more than 70% over a decade. These alarming cases caught the attention of some lawmakers. The only solution that the government made was the so-called Reproduction Health Bill (RH Bill). This bill aims to free access of use of contraceptives, fertility control, sexual education, and maternal care. The government conceived this as the solution to the said problem. Others may see it as helpful, but some also disagree about it. Teenage pregnancy is continously growing and affects our economic growth. Basically, teenage pregnancy occurs due to the following reasons: General rebelliousness, peer pressure and lack of self-esteem. Causes of Teenage Pregnancy: Rebelliousness -There is rebelliousness of parents and of rules of adults. During the teenage stage, there is a burst of sudden and unknown emotions. Teens feel a natural sense of rebelling against the set norms and rules. Coupled with a sudden sense of fresh-found liberation and sexuality, results in giving vent to their feelings through sexual experiences. Peer Pressure -Peer pressure is another early stage of pregnancies. This pressure causes sexual intimacy for the opposite sex. If a child hangs out with a group who  are sexually active, then there are possibilities that 9 out of 10 that teenager is sexually active. Most of the teenagers often to have sexual intercourse because they need to fit in with their circle of friends. They’re only way to be accepted by that so called circle of friends is to have sexual intercourse with the opposite sex and have sexual relations. Lack of Self-Esteem -It is among the causes of teen pregnancy. Children who are not shown love and affection from parents will seek it out with their circle of friends (peer group). Many teenagers report feeling pressured by their peers to have sexual intercourse before they are ready. Media: â€Å"The 16 and Pregnant is an American reality television series that debuted June 11, 2009 on MTV. It follows the stories of pregnant teenage girls in High School dealing with the hardships of teenage pregnancy. Each episode features a different teenage girl, with the episode typically beginning when she is 4 and a half to 8 months into her pregnancy. The episode typically ends when the baby is a few months old. The series is produced in a documentary format, with an animation on notebook paper showing highlights during each episode preceding the commercial breaks. â€Å" (Reference from wikipedia) MTV is criticized for creating an acceptance of teen pregnancy. By creating a show about pregnant teens, the show’s creators may be sending the message to teens that it isn’t a big deal if they become pregnant. It is proven that teens are often influenced by TV. Actually, according to a study conducted by The National Campaign â€Å"most teens (79% of girls and 67% of boys) say that when a TV show or character they like deals with teen pregnancy, it makes them think more about their own risk of getting pregnant or causing a pregnancy and how to avoid it† (â€Å"Teen Pregnancy†). Parents feel that the popularity of â€Å"16 and Pregnant† will allow teens to think that teen pregnancy is acceptable. The National Campaign states that â€Å"research has found that the sexual content in media can influence teens’ attitudes about sex and contraception and may also influence their sexual behavior† (â€Å"The National Campaign†). It is because of this statistic that MTV is teaming up  with the National Campaign to Prevent Teen and Unplanned Pregnancy to create viewing guides on 16 and Pregnant. The 16 and Pregnant viewing guides will hopefully allow parents and educators to start discussions with teens encouraging them to make the right decisions when dealing with their sexual health. Why teen pregnancy is a cause for concern? The issue of teenage pregnancies is a cause for concern, and it is necessary that we draw the attention of the authorities to it’s diverse effects. According to statistics compiled in February 2004 by the National Campaign to Prevent Teen Pregnancy, 34% of teenage girls get pregnant at least once before they turn 20 (which is about 820,000 per year). Despite the fact that teen pregnancy rates are declining in the United States, this data illustrates the fact that the United States has the highest pregnancy rate in the industrialized world. Teen pregnancy has negative affects on teen parents, their children, and society in general. Negative Affects on Teen Parents Teen mothers are statistically less likely to continue their education through high school and college. In fact, only about 1/3 of teen mothers ever earn a high school diploma, and only 1.5% of teen mothers receive a college degree by the time they are 30 years of age. In addition to the decline of education prospects, teen mothers also have increased health risks. In fact, more than a quarter of pregnant teens report physical abuse in their relationships. Other health risks include disorders such as: anemia, hypertension, obesity, and sexually transmitted diseases (STD’s). Anemia- Anemia is a disease where the number of red blood cells falls below normal and the body gets less oxygen as a result. Therefore, the body has less energy than it needs to function correctly. When the number of red blood cells decreases, the heart has to work harder, which means that it has to pump more blood in order to distribute oxygen throughout the body. As a result, one can develop a rapid heartbeat or another serious condition that enlarges the heart muscle, which can cause heart failure. Hypertension- When someone has hypertension (also known as high blood pressure), the force of the blood against ones artery walls are too strong. Over time, this excessive pressure can damage your arteries as well as your heart and kidneys. Hypertension is rather dangerous, for there are no warning signs or symptoms unless the problem is severe. Hypertension can lead to strokes, and other deadly afflictions. Obesity- While we all need some fat tissues in our bodies, having too much body fat is known as obesity. Obesity is a serious medical disease that affects about 14% of adolescents in the United States, and is the second leading cause of preventable death. STD’s- Sexually Transmitted Diseases (STD’s) are diseases that are contracted and spread by having sex with someone who has one of the diseases. Sexual activity can include contact with the mouth, anus, vagina and penis (all of which are capable of giving as well as receiving STD’s). These can be serious illnesses and require immediate attention. Some STD’s, such as AIDS, are deadly and have no cure, therefore it is important to learn ways to protect yourself from STD’s such as: genital herpes, hepatitis B, chlamydia, syphilis, gonorrhea, and HIV/AIDS. Negative Affects on Children Children born from teen mothers have a higher chance of experiencing health problems. In fact, children born to teen mothers have a 20% higher chance of being born with low birth weight, which is one of the most common complications found in children of teens. Low birth weight can lead to blindness, deafness, respiratory problems, as well as mental illness, cerebral palsy, and even death. Not only do children born to teen mothers have a higher chance of experiencing health complications, but they also typically receive less medical care and treatment than other children, born to older mothers. On another note, teen parents are young, inexperienced, and for the most part, lack a completed education. This has been known to lead to inadequate parenting, for one is too young to appropriately provide the kind of environment that children need to develop and mature properly. Eventually this will affect the children’s performance in school, for  children of teenage mothers score lower than average on standardized tests, and are about twice as likely to repeat a grade at some point in their education. Children born to teen mothers are also twice as likely to be victims of abuse and neglect. Negative Affects on Society Because teen pregnancy rates are so high in the US. 34% of all females get pregnant at least once before the age of 20. This can cost our society billions of dollars each year, as the majority of teen mothers are single parents, lack a complete education, and end up on welfare. About $40 billion are spent by the federal government alone to help these families. References: https://www.abc.net.au/news/2014-03-24/an-number-of-teenage-pregnancies-doubled-in-philippines-in-last/5341334?pfm=ms https://www.philstar.com/entertainment/2013/09/26/1238116/root-causes-adolescenct-pregnancy?nomobile=1 https://www.kaieteurnewsonline.com/2011/07/04/low-self-esteem-a-factor-of-teenage-pregnancy-research/ https://ncbi.nlm.nih.gov/m/pubmed/11556441/

Doubt Is The Father Of Invention

Doubt Is The Father Of Invention Galileo Galilei once said, Doubt is the father of invention. Thus we can say that, doubt is one of the factors which can influence the expansion of knowledge. For me I believe doubt sometimes tends to call on reason and somehow encourages people to hesitate before acting or belief. Thus we can say that doubt is the key to knowledge where with the feeling of doubt, people feel uncertain on something and try as possible they can in order to falsify and find the certainty.Nathan Salmon (1995) proposes that a believer has a grasp of a proposition and has attempted consciously to choose between the proposition and its negation.  [2]  From these definition we can claim that, by doubt it actually can triggers the feel of unbelief and then, from this , the knowledge of something will be invented when further investigation is conduct. I believe the words key to knowledge from the phrase is refer to ability of doubt which can triggers and progress to an understanding on something. Science subjects either Natural Science or Human Science are the possible area of knowledge which follows a pattern in the growth of knowledge with the presence of uncertainty beyond any suspicion. In Natural Science area, yes, I believe presence of doubt is the key to knowledge. For example, in atomic model theory, Bohr state that electrons in atom move in shells around the nucleus which contains protons. But since he invent it, many scientists feels doubt with the law and try to argue and invent new law by the improvement of scientific revolutionary as they feel uncertain towards Bohrs result. For example, in Quantum Physical Models of atom, many scientist try to explain the concept in better way like Erwin Schrodinger who are fascinated by this idea and approach the spectral phenomena that Bohrs failed to explain.  [3]  James Chadwick also feel something is lack towards the model .He search for unanswered questions related to it. So he found Bohrs atomic model cannot be apply as new theory that can be proven to work with the newly acquired knowledge. He proved the existence of neutrons, the neutral particles in nucleus. This shows that doubt aids us in the search for new knowledge, as the idea of absolute certainty lead to more questions revolving around it. It also happened to me. In my real life situation, as an IB student before starting on an experiment, hypothesis or expectation is made up to guess the result based on the existence knowledge that is theoretically proven by the experts. Somehow, at the beginning of the experiment, doubt may be influenced towards the hypothesis whether it does fit the result. Thus because of the doubt, experiment is conducted and it is such a progress towards a knowledge on knowing and proven something. The result that I gained in any experiments also always makes me feel doubt about its validity and certainty. Through the feeling of doubtful, further investigation is carried out. Thus, to reduced uncertainty due to limitations, the experiment is conduct in many times and this lead to new knowledge by finding the truth of outcome by verify a certain hypothesis and reduce the doubt one has about the theory. Apart from that, in Human sciences, doubt also can influence as the key to knowledge. Humans will change and Human sciences are based on humans the theories behind human sciences which will have to be changed. For example, urbanization that created by human. Urbanization is the degree of or increase in urban character or nature. It may refer to a geographical area combining urban and rural parts, or to the transformation of an individual locality from less to more urban  [4]  . For example, in real life situation, Port Harcourt, one of Nigerias major cities has been experiencing rapid urbanization since 1913 in which engulfing and transforming the way of life of the indigenous enclaves, which predate the founding of the city. Through this process, doubt plays a role as the initiator on the study of urbanization. The study from researchers, concluded that urbanization has indeed had both positive and negative impacts on the indigenous population and that there was reasonable agree ment between subjective and objective impacts of urbanization  [5]  . From this it shown that with the presence of doubt, it is such a progress of knowing something on expecting the consequences. Politics also in human science cause uncertainties. Leaders in most countries consist of the leader or founder of the politic parties. For example, in Thailand, there is a political dispute between two parties. Based on what happened, I think, the leaders of each party have their own aims, issues, propaganda and planning of the direction of the countrys flow. Therefore, that is not necessarily for the direction of the countrys system will remain the same after the political changes during election. Thus, the uncertainties in the direction of countrys administration and future planning will be available when the different leader takes over. These changes occur because of the implementation of political parties to lead the country which cause by doubt. Then, there is legislation that established to observe and control the direction of the progress of state. Doubt that created will be the key to knowledge as to reduce uncertainties. But somehow, doubt also does not always act as the key to knowledge. Knowledge also can be learnt through various processes. For example, with the presence of curiosity it also can be the key to knowledge. Curiosity is designed for progression or natural law of our being, and whoever retrogrades is acting contrary to his nature such as exploration, investigation, and learning, evident by observation in human. Strong curiosity is the main motivation of many scientists. In fact, in its development as wonder or admiration, it is generally curiosity that makes a human being want to become an expert in a field of knowledge. For example, James Newton and his law of gravitivity, he very felt curious why apple is falling down and not rising upward. Thus with the presence of curiosity of knowing something, through the process of basic scientific method, he observed and investigate, make generalization to create theory about behave of things fall downward. Then, he came out with Newtons law an d the concept of gravity. Anyhow, without thought of doubtful, true would forever elude us and play important role in our life especially to intervene something. Doubt is, however, something that we can take credit for in order to discover the true in any subjects, for example in Sciences either natural or human sciences. It is a natural human property rather than something we can learn. Genetics provide that so long as our mind is properly functional we will have these functions, although there are some other factors which act as the key to knowledge. From the argument above, we can conclude, somehow doubt is the key to knowledge to our daily life. (1203 words)

A Non-Pacifist Argument Against Capital Punishment Essay -- Argumentat

A Non-Pacifist Argument Against Capital Punishment ABSTRACT: In this paper I present a moral argument against capital punishment that does not depend upon the claim that all killing is immoral. The argument is directed primarily against non-philosophers in the Judeo-Christian tradition. Oddly, the moral argument against capital punishment has not been effective in the United States despite the biblical injunction against killing. Religious supporters of the death penalty often invoke a presumed distinction between ‘killing’ and ‘murdering’ and avow that God forbade the latter but not the former. Self-defense and just wars are cited as cases of morally justified killing. Accepting these premises, I point out that when cases of justified killing in self-defense are altered to include an element of delay, disarming and premeditation, they too become murder. Since the death penalty clearly involves the elements of delay, disarming and premeditation, I conclude that the death penalty is murder in the biblical sen se and ought to be abolished in any God-fearing (or otherwise moral) society. Traditional opposition to capital punishment has generally been based on one or more of the following claims: (1) Capital punishment is immoral because all killing is immoral, (2) Capital punishment is unjust because killing is irreversible, or (3) Capital punishment is ineffective because killing is not a deterrent to killing. I propose to argue instead that capital punishment is immoral because of the kind of killing it is, rather than because it is a kind of killing simpliciter. This is a specifically moral argument, but it differs from the usual pacifist argument in that it does not assert or depend upon the claim that all killing is i... ...emeditation, they too become murder. Since the death penalty clearly involves the elements of delay, disarming, and premeditation, I conclude that the death penalty is murder in the biblical sense and ought to be abolished in any God-fearing society. Notes (1) Haines, Herbert H., Against Capital Punishment, p. 163 (2) Shin, Kilman, Death Penalty and Crime: Empirical Studies, p. 4-5 Bibliography Haines, Herbert H., Against Capital Punishment: The Anti-Death Penalty Movement in America, 1972-1994; New York/Oxford: Oxford University Press, 1996 Hart, Harold H. (ed.), Punishment: For & Against; New York: Hart Publishing Company, Inc., 1971 Shin, Kilman, Death Penalty and Crime: Empirical Studies; Fairfax, VA: George Mason University Center for Economic Analysis, 1978 Sorell, Tom, Moral Theory and Capital Punishment; Oxford: Basil Blackwell, 1987

Space Station :: essays research papers

Social Import: The Cracks in the System An integral component to the infrastructure of government is law enforcement. In over two hundred years of prosperity, the United States has relied heavily upon the integrity of its law enforcement in maintaining order and securing the civil liberties of the American. The conduct and code of the police force in the United States has been exemplary, and has set the standards by which many nations have modeled their police departments after that of the U.S.. Disregarding the chain of the insidious debauchery during the 1920’s where prohibition resulted in prevalent organized crime and police corruption, law enforcement in America has maintained its scruples. However, as America enters into the new millennium, the integrity of the United States Law Enforcement is being compromised once again. With the recent outbursts of brutality and corruption within the urban areas of the United States, the civil liberties and public freedoms that this great nation was founded upon are being j eopardized as the citizens from the urban sectors to the suburban regions of America are being denied their rights.   Ã‚  Ã‚  Ã‚  Ã‚  Numerous incidents of police scandal have been recorded in several different cities throughout the United States. These incidents are becoming commonplace in the daily lives of many urban Americans. Police departments across the nation are becoming increasingly careless and apathetic in the preservation of integrity in their departments, but none have been as blatantly in violation of law enforcement codes as the Los Angeles Police Department. With its reputation in question for the better part of the 1990’s after recovering from the mishandling of the 1965 Watts Riots, the Los Angeles Police Department proved has proven itself guilty of violent brutality and devious corruption in the recent scandal; the largest scandal in the history of the department.   Ã‚  Ã‚  Ã‚  Ã‚  In an investigation conducted by a collaboration of agencies from the FBI to the Los Angeles District Attorney’s to the LAPD’s internal-affairs unit, investigators unraveled the cases of hundreds of wrong fully indicted victims. The evidence found in these investigations have led to the reversals of forty criminal convictions and hundreds of cases opened for review, including thousands of cases awaiting examination. In the ongoing process of apprehending of mischievous of the Los Angeles police officers, there have been four indicted officers, two others fired, twenty officers relieved of their duties, and scores of officers placed under suspicion. Space Station :: essays research papers Social Import: The Cracks in the System An integral component to the infrastructure of government is law enforcement. In over two hundred years of prosperity, the United States has relied heavily upon the integrity of its law enforcement in maintaining order and securing the civil liberties of the American. The conduct and code of the police force in the United States has been exemplary, and has set the standards by which many nations have modeled their police departments after that of the U.S.. Disregarding the chain of the insidious debauchery during the 1920’s where prohibition resulted in prevalent organized crime and police corruption, law enforcement in America has maintained its scruples. However, as America enters into the new millennium, the integrity of the United States Law Enforcement is being compromised once again. With the recent outbursts of brutality and corruption within the urban areas of the United States, the civil liberties and public freedoms that this great nation was founded upon are being j eopardized as the citizens from the urban sectors to the suburban regions of America are being denied their rights.   Ã‚  Ã‚  Ã‚  Ã‚  Numerous incidents of police scandal have been recorded in several different cities throughout the United States. These incidents are becoming commonplace in the daily lives of many urban Americans. Police departments across the nation are becoming increasingly careless and apathetic in the preservation of integrity in their departments, but none have been as blatantly in violation of law enforcement codes as the Los Angeles Police Department. With its reputation in question for the better part of the 1990’s after recovering from the mishandling of the 1965 Watts Riots, the Los Angeles Police Department proved has proven itself guilty of violent brutality and devious corruption in the recent scandal; the largest scandal in the history of the department.   Ã‚  Ã‚  Ã‚  Ã‚  In an investigation conducted by a collaboration of agencies from the FBI to the Los Angeles District Attorney’s to the LAPD’s internal-affairs unit, investigators unraveled the cases of hundreds of wrong fully indicted victims. The evidence found in these investigations have led to the reversals of forty criminal convictions and hundreds of cases opened for review, including thousands of cases awaiting examination. In the ongoing process of apprehending of mischievous of the Los Angeles police officers, there have been four indicted officers, two others fired, twenty officers relieved of their duties, and scores of officers placed under suspicion.

Essay --

Q1: A: According to Marx, historical materialism has been controversial and is a part of the evil that has caused class struggle. Ruling and lower were two classes that were struggling against each other till one finally wins and becomes the new ruling power. Marx and Eagle clearly highlighted the importance of both classes in Communist Manifesto, â€Å"The history of all hitherto existing society is the history of class struggles† (pg. 344). Marx, who began his argument by stating his belief that all humans should be able to live equivalent lives under self-governing rule, and materialism, is a system that stops such equality from being achieved. A great example is that Marx connects the existence of classes through the ownership of private property and the desire to gain more property. According to Marx those who own their own property (bourgeoisie) force others who do not have their own property (Proletariat) to work for them. For Marx, materialism is the desire to accrue more possessions and belongings therefore forms an unequal society and if the society is unequal in nature some people will gain more than others and will be in position of power over others. According to Marx, materialism is a key factor of the class struggle and inequality. b) A: According to Marx, economic exploitation is treating workers unfairly by not paying workers for their actual labor. He also said that workers are exploited in capitalism because they create value of a good; however, workers are not the ones who get the profit that is paid when that value is bought. According to Marx, such systems in which production people are allowed to own the labor power of other people the relation of class is known as slavery. On the other hand, when the rights and... ... other hand, Marx saw bourgeois democracy as a progressive force against the old feudal system. Marx supported democracy in capitalism. He worked for a society in which preliterate would take power and exercise the control over the means of production. c) A: In Marx’s view, class struggle takes a critical form with the development of capitalism. According to Marx two basic classes bourgeoisie, the owners of the means of production and Proletariat, the workers around which other less important classes are grouped, oppose each other in capitalist system. On the other hand, for Mussolini the idea of class system is pointless and for him fascist state is one where a hierarchical society exists. Mussolini assumes that in this universe there is a â€Å"fruitful inequality of mankind†. (pg. 443). Mussolini also believes that fascism is the only way to properly direct citizens.

Brand analysis of Jo Malone Essay

1. Background Jo Malone is an international brand which was established in United Kingdom by Jo Malone in 1994, then it was acquired by Està ©e Lauder in 1999(Jo Malone 2014). This brand has a series of products, such as scents, body care products and home supplies (ibid). Its products are extracted from natural materials with pure flavor; so it is always pursued by many stars and upper class (Jo Malone 2013). Jo Malone allows consumers to tailor their own scent by combining different fragrances and to personalize their home by using home candles, elegant diffusers and room sprays (ibid). Therefore, the feature of Jo Malone is natural, high-quality and distinctive. As regards the market environment, there is a bright market prospect for Jo Malone, because the overall economic and fragrance market developed very well in UK (Monaghan & Kafkaesque, 2014). In addition, the culture force cannot be ignored, because the understated style of British can be reflected  well from the brand spirit—charming but personalized (Jo Malone 2013). 2. SWOT Anaylsis 2.1 Strength According to the background of Jo Malone, the strengths of this brand are relatively obvious. First of all, its brand position is precise which is high-end and distinctive. This can be reflected in its brand image. Its stores and packages are both well-designed to express the characteristics. Second, its products are personalized and high quality. All ingredients of the products are extracted from natural materials. Furthermore, an outstanding feature of Jo Malone, fragrance combination as mentioned before, makes this brand differ from other brands (Unger 1974). Final, this brand belongs to Estee Lauder, which can provide solid support for Jo Malone in many aspects. 2.2 Weakness There are three points in total. First, the brand recognition is low, especially compared with other fragrance brands, such as Chanel, Givenchy and Dior. Nevertheless, this situation may due to the short history of this young brand. Second, the promotion of this brand is ineffective. Spokesperson and advertising on mass media are absent. According to the Beauty Digital IQ Score (2013), the brand ranking of Jo Malone is 31, which means the influence of this brand is not sufficient. Third, the distribution channel is limited. Instead of selling products mixed with other brands in fragrance stores or online, Jo Malone sells its products in its own stores and website only, this may lead to limited coverage of market. Nonetheless, this can be its strength because it might be their special brand strategy that is aimed to highlight unique brand position (Brownlie et al 1999). 2.3 Opportunities Nowadays, people presume fashion products made by natural ingredients, which are healthy to human. Besides, customization has become popular in this market. As a result, Jo Malone corresponds with these current trends. Next, men perfume is a high potential and less competitive market. Owing to be important in the social interaction between humans, male consumers care more about their personal image than before (Lindqvist 2012) However, Jo Malone  does not have a series of products for men, which can also regarded as a weakness of this brand. Finally, global branding has become a trend and an important market strategy. (Tybout and Calkins, 2005, cited in Wong) With its unique style, Jo Malone extends its overseas market, especially in Asia recently. It is believe that there will be a wider chance for Jo Malone in the future. 2.4 Threats Due to low brand recognition and competitive pressure in this market, Jo Malone occupies low market share even though perfume is its major product. More and more luxury brands have launched perfume, such as Chanel and Dior. According to Rachel Felder (2014), those luxury brands attract consumers by their fame. Consumers, who cannot afford a Chanel bag, can purchase Chanel perfume to satisfy their vanity. Moreover, Jo Malone is a brand with particular features, in other words, there might be some copy-cats appear to confuse consumers and damage Jo Malone’s brand image. 3. Recommendations Based on the SWOT analysis above, there are three recommendations could be proposed. Firstly, recommending Jo Malone to promote itself in the public media. Due to Jo Malone’s low brand recognition and ineffective promotion strategy, it is necessary for Jo Malone to increase investment of promotion, to advertise itself on TV and premium beauty magazines, and to invite a few stars who are well known and have similar characteristics with Jo Malone to be spokespersons. Moreover, allowing perfume stores and online stores to sell Jo Malone products is also an option to enhance brand recognition and expend distribution channels. Second recommendation is to collaborate with other brands. In order to increase sales and expand not only premium market, but also mass market without undermining brand value, there are two options to target different consumers. One is to collaborate with Superdry, which is a young and fashionable brand with great reputation. Consumers are able to smell the partner perfume in Superdry’s shop and make purchase if they are interested in. Another is to collaborate with five-star hotels. There are many kinds of bath products of Jo Malone, and these products are priced very high due to  nature and health materials. However, five-star hotels are for customers who pursue the quality of life, besides, the daily bath products consumption of hotels is huge. Therefore, providing the bath products to these hotels is able to increase the sales effectively. Finally, male customers are hardly to find a specific product for themselves due to Jo Malone products are classified by ingredients and smells only. According to the SWOT analysis of men’s market, launching a specialized series of product for men is a feasible recommendation. 4. Conclusion In conclusion, this report analyzed the market environment of Jo Malone, and three recommendations were proposed for this brand based on the SWOT analysis. There is a great potential market for Jo Malone to expand. Furthermore, utilizing effective marketing strategies would help to promote the brand better, occupy more market share and strengthen its brand recognition. 5. References Brownlie, D., Saren, M., Wensley, R and Whittington, R. (1999) Rethinking Marketing: Towards Critical Marketing Accountings. 2nd ed. London: SAGE Publications. Capozzi, C. (2014) Perfume Market Analysis. [online].eHow. Available from: http://www.ehow.co.uk/info_7743468_perfume-market-analysis.html [Accessed 9 October 2014] Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering Overseas Markets: A Case Study of a Danish Butter Launching in Hong Kong with Success. Industrial Engineering and Management, KTH Craik, J. (1993) The face of fashion: Cultural studies in fashion. London: Routledge. Jo Malone (2014) Home. [online]. London. Jo Malone. Available from: http://www.jomalone.co.uk/world-of-jo-malone [Accessed 5 October 2014] Jo Malone- Jo Malone London(2013) Home. [online]. London. Jo Malone. Available from: http://www.jomalone.jobs/jomalne [Accessed 9 October 2014] Kafkaesque (2014) Perfume News: 2013 Fragrance Sales Figures, Revenue & Fragrance Markets [online] Available from: http://www.kafkaesqueblog.com/2013/08/24/perfume-news- 2013-fragrance-sales-figures-revenue-fragrance-markets/[Accessed 9 October 2014] Lindqvist, A. (2012) Preference and Gender Associations of Perfumes Applied on Human Skin. Journal of Sensory Studies, 27(6), 490–497. L2 ThinkTank (2013) Beauty Digital IQ Score [Online] Available from: http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=181&year=715 [Accessed 8 October 2014] Monaghan, A. (2014) UK economy grew 1.9% in 2013 – the fastest growth since 2007. [online]. The Guardian. Available from: http://www.theguardian.com/business/2014/jan/28/uk-economy-2013-fastest-growth-fourth-quarter-gdp [Accessed 9 October 2014] Unger, L. (1974) Market Segmentation: A useful tool in the marketing of fragrance (perfume) compounds. Industries Marketing Management, 3(3) 267-273.

Looking for Alibrandi Essay

A good book leaves us thinking with things to say, and Looking for Libidinal Is a good example of one of those books. It captures the exact thoughts of a seventeen year old girl, stressed out from her upcoming HAS exams as well as the problems going on In her social life. Melinda Merchant engages us In the themes of multiculturalism, love, rites of passage and coping with death and encrypts these themes beautifully and expresses them with emotion and thought. One of the biggest themes of Looking for Libidinal is multiculturalism, as Josses trudges to find her personal and cultural identity.At the beginning of the book Josses resents having an Italian background, because at school there is the difficulty and prejudice of being a second generation Australian with an Italian background. She experiences a feeling of being different, as the majority of the students have Anglo- Saxon backgrounds, and have not learned to accept anyone other than â€Å"their kind†. The students tease and make racist comments at her, calling her a ‘new Australian', but Josses Is strong and fights back, but consequently this gets her Into a lot of trouble with the teachers.Although the students at her school are not the only ones, as there are other people who have preconceived ideas about the ‘ethnics', such as Jacob. It begins as Jacob talks about ‘going out with the ethnic girl' and as their argument continues, he goes to say you people should go back to your own country if you're so confused'. At home as well, there is gossip from the Italian society about Josses not being good enough, and her grandmother always telling her that it kills her inside when Josses fights about having her own rights as well, and that the rules and restrictions are stifling to her.Also, the rituals within the family, such as Tomato Day, is resented by Josses at first, but as she mature she begins to see that it is not taking up her free time, but Its an opportunity for her family t o share and tell their stories. Eventually, Josses comes to realize that, even though not everyone In Australia will ever understand a multicultural society, she knows what her place Is and that It matters. â€Å"If someone comes up to me and asks me what nationality I am, I'll look at them and say that I'm Australian with Italian blood rapidly flowing through my veins.I'll say that with pride, because it's pride that I feel. † Love is a major theme that is related to Looking for Libidinal, because it is in this year of Joke's life that she falls in love with Jacob Cote. This decision held an important meaning because this is what made Josses decide between whether she wanted to have an important status and to be considered in the wealthy class, or as Josses describes the beautiful people' (John Barton), or whether she wanted to be seen as the girl who would live her life in the middle-class, Just being normal.Because If she was to choose a relationship with John Barton, this would've left her with a better Image to be accepted for her dream Job as a barrister. Even so, Josses continued to date Jacob, and throughout the book, her feeling continuously become stronger for and Jacob isn't; repeatedly he begins to show strong emotions for his love for her, but Josses feels he is pushing he too hard. In the end, it is the occasion that Josses stands up for herself that they break off the relationship. It breaks her heart, but this teaches Josses to be strong and to stand for herself, and that the future is not going to always be how she wants it to turn out.But that isn't the only relation of love portrayed through the book – despite their disagreements and argues, Josses, Christina ND Katie all love each other. Even thought they shout and, at times, swear at each other, beneath it all they all hold a very close family relationship and know that they are a family. At the beginning of the book, Josses resents her grandmother and hates going to her plac e every afternoon. She argues with her and compels against her with every chance that she gets. Her grandmother, Katie, continues to tell Josses that she and Christina are not good enough and that everything they do breaks her heart.But as the story follows, Josses tries hard to listen, and begins to understand her grandmother. She listens to the stories she tells about her young life in Australia, and as time passes Josses finds out about things that not only change her life, but her relationship with her grandmother as well. The bond grows stronger and by the end of the book, Josses cherishes the relationships she holds with her mother and grandmother, and reflects back to how she once was, but knows now that what she holds with her family is one of the most treasured things in in her life.In looking for Libidinal, rites of passage is a key theme because of how Josses transitions from her immature self into a mature and more open-minded woman. At he beginning of the book, Josephin e is determined to not abide by the rules, yet as she places in more thought and begins to understand more, she realizes that she has only been questioning and opposing school, religion and family, but not thinking about her friend's ideas and moral values.When it came to her friends, she never really gave thought to what she was doing, and this allowed her to be influenced greatly, never standing up for what she thought was right. Once Josephine realized this, she began to have think for herself and started making her own decisions. This is what allowed Josses to stand up to Jacob about having sex with her. By the end of the novel, Josses has realized that there is more to being Just a rebel, as being a reasonable and stable person is not about going against someone rules, but it is about knowing one's self and being able to set your own boundaries.It is this that enables her to accept that a part of life is to know and go along with another's wish, as long as the balance between c onforming and independence is maintained. Death and grieving is another significant issue in Looking for Libidinal. Josses says that she would die if her mother dies, but Jacob, whose mother had died several years earlier, says you don't die. He talks about feeling angry and hurt, but then tells Josses that one day you find yourself remembering something and laughing instead of crying.To Josses, Jacobs description had been so honest and real, and it was then that she realized she had no experience of the death of someone close to her. At the end of the novel, when John Barton commits suicide, Josses is at first in disbelief and hysteria, and then is angry and says she hates John for his weakness. She cries and to accept that he is gone. Josses had reacted to John's death in a predictable way; owing through the emotions of anger, hate, pain, guilt, remembering and eventually acceptance, because to her, whatever had happened had already happened, and she had to move on.In Looking for Libidinal, there are two important comments about suicide. The first was when Joke's father said: â€Å"Living is the challenge, Josses. Not dying. Dying is so easy. Sometimes it only takes ten seconds to die. But living? That can take you eighty years and you do something in that time, whether its giving birth to a baby or being a housewife or a barrister or a soldier. To throw that away at such a young age, to have no hope, that is the biggest tragedy. And the other was by Ivy: â€Å"It wasn't our fault Josses. Not yours or mine. It was always John.But I feel like crying because people will always remember the way he died not the way he lived. † It was because of John's death that Josephine realized that each person has to make their own decisions about living or dying, and that feeling responsible for the lives of other people is only natural, but impossible in the end. In conclusion, Looking for Libidinal was indeed a book that left us with things to say. The way Merchan t conveyed the difficulty of the living standard [for legitimates] only 20 years ago have completely opened our minds and touched our hearts.She has left us to think of how different our Australian society is now, and how multiculturalism might be one of our strongest point to become one united country, and how we have completely accepted that. Not only that, but to describe to us that we must become independent and to stop being conformed to what we want to do, and to think of others but setting our own limits at the same time, to describe this all in one book, I believe that this definitely has to be a book that has influenced us greatly and left us with thoughts in our minds.